VOL. 0052 – FLORIDA, TUESDAY, APRIL 23, 2024
Juan F. Arjona Harry
President & CEO Strategee
It’s a real fact that today we don’t have time.
Every day we live in a tremendous pursuit to finish the activities for which we don’t have time. Two decades ago it was common to read that in the XXI Century “Time is Money”, our experience today in 2013 shows the urgent lack of time and the latent need for support and assistance.
Today we have no time to study and at the same time work. Nor do we have time to resolve the issues of everyday life in the company; executives close their Outlook with several unread emails and go home with lots of pending tasks.
The tasks become endless sometimes by physical lack of time and the promise of the internet protocol to help solve them paradoxically keep us connected with new activities consuming more and more time.
Today worldwide executives go to bed exhausted on Friday night having left every ounce of breath on their jobs, without any possibility of future changes.
Students from different schools and levels worldwide are targeted by teachers who want to make them better, loading them of responsibilities to transform them in high competitive individuals.
It is a physical struggle against all that has no chance of stopping, and no possibilities to turn it back. Today we live in a silent struggle for an awesome way to go even at the pace of time.
Time Economy is a priority.
The time is spent, runs for everyone and corporate life should defend competitive actions framed in time to produce a result in the year or fiscal period.
A tremendous opportunity is born for brands that can target this vital resource and generate real time savings to consumers.
Guiding the brand to do it easier, faster, with less complexity in their use, mixing, consumption, effect relief displacement may become a vector for innovation that can be fairly valued by consumers.