Strategies to Boost YourSocial Media Commerce

VOL. 0023 – FLORIDA, MONDAY JUN 12, 2023

Juan F. Arjona Harry

President & CEO Strategee

Social networks have become the essence of our daily lives and we spend a lot of our time there.

Understanding trade and sales growth leveraged on social media can help you to set goals more tightly and also allocate resources for their achievement.

In the first instance, we must differentiate between Social selling, Social commerce and Social Media ecommerce; then the pragmatic explanation of each:

1. Social selling is the natural strategy that almost all brands make of attracting with content and interaction to their prospects, in such a way that when the potential customer is “in purchase mode”, consider our brand.
   

2. Social commerce is the strategy of promoting our brand within social media platforms, considering that from there from the same network and without leaving the platform, the potential customer clicks and buys and continues in the social network.
   

3. Social media ecommerce: is the strategy of stimulating the visit to the website by means of a social network that attracts the potential customer, but in addition, it is made prospecting and nurturing process so that it ends in a sale.

Below are the undeniable benefits of Social Media ecommerce that can be achieved when the digital channel trading strategy has been well designed and executed:

1. Increase web traffic and lead generation.
   

2. Building a brand awareness.
   

3. It builds familiarity, trust and loyalty.
   

4. It allows you to acquire new customers and consumers.
   

5. Create new opportunities for equity generation through content marketing.
   

6. Improve customer service.
   

7. They can engage audiences in real time.
   

8. Increase and amplify SEO efforts

Of course, counting on these achievements should be based on a structured strategic plan that allows through the launch of digital campaigns to grow the brand in operation, sales, service and awareness.

We will see in the following lines some strategies that can boost the Social Media ecommerce strategy:

1. Clearly define the goals; that is, in measurable and objective terms declare the goals of Social Media e-commerce: 1.1. TheAdd sales to your profile. 1.2. Increase Direct traffic to your e-commerce. 1.3. Get the most leads. 1.4. Getting more subscriptions. 1.5. Achieving a higher conversion.
   

2. Defining clearly and exclusively the target as follows: demographically, by type of life generation and by stage in the life cycle.
   

3. Create relevant content: research related topics for audiences and generate content that provides current and incremental knowledge of value for followers and potential customers.
   

4. Defining the Social Media Channels in which you will be: You must consider that depending on the generation there are certain preferences; for example, the Centennials prefer Tik-Tok and Instagram; the Millennials prefer Facebook. Instagram and Twitter; women make up 60% of Pinterest’s MAU base.
   

5. Optimize your profile, so that the information is complete, clear and with clickable options.
   

6. Building strategies that consider the “Mobile First”, given the unattainable momentum of mobile versus tablets and laptops (revising that the responsive operates well, that the digital management tools that each platform brings can be used, that high-resolution images are used that are impactful in the mobile and that the call to action adapted to the mobile is used in a orthodox way).
   

7. Use Chatbots: These help to build a better image of customer service, building trust; it should be considered that customization is not lost and that you have multiple possibilities of questions, even questions not pre-established.
   

8. Increase user-generated content such as reviews, testimonials, photos, videos and videos using the product. This shows real experience with the product and gives the possibility that brand advocates can issue high value and reliability concepts.
   

9. Create content in short formats: This indicates that short videos of up to 15 seconds should immediately capture attention; they also bring here tactics such as: “How it works”, or “Tips for X”, Behind scenes, Demos short and Inspirational Stories. Make your content visible, attractive, relevant and shareable. (utilice las herramientas como reels, shorts y stories).
   

10. Defining Influencers strategy: considering that they are relevant to your brand, set clear goals, prioritize authenticity, stimulate cooperation with influencers, measure results and consider making long-term relationships. Remember that according to the objective you will have to choose whether to choose micro, nano or mega influencers.Y finalmente realice el seguimiento mediante los KPi que sean relevantes en su operación, asegurando decisiones en cada desviación trazada de manera continua.

And finally, follow up using the KPi that are relevant to your operation, ensuring decisions on each continuously traced deviation.

At Strategee we have the market studies and valuable information to contribute by clarifying and guiding the Social Media E-commerce strategy of our customers, reducing possibilities of error, making cost-effective investments and measuring objectively the goals set.