Increasing Online Brand Notoriety &Visibility

VOL. 0022 – FLORIDA, MONDAY, JUN 03, 2023

Juan F. Arjona Harry

President & CEO Strategee

Classic Sales Funnel, leaded by Behavior

-Content inspired in Olesia Filipenko ReadWriteThinkPlatform®-.

A consumer at the beginning of a potential relationship with the brand is utterly disoriented, upset, and suddenly comes across an advertisement from us, giving himself the first contact with the Brand, and not interested in the category and therefore not in the Brand. This is when taking into account the various states that precede the final purchase decision for our brand. Or perhaps you're interested in our category but "by not existing for him," you'll never buy our brand because it "doesn't appear to you" anywhere.

In order to ensure that our brand can be seen and therefore be considered among the evoked set of competitive brands when the individual's need is finally satisfied and this prompts him to think about the category, it is crucial that our brand has high visibility and digital notoriety.

Although they are very helpful, often utilized technologies like traffic and conversion (PPC) campaigns, search networks, and display rules are directly related to what is expected. It is frequently used to signal the beginning and end of promotional periods as well as the introduction of new products.

We'll then look at several other useful tools that increase the likelihood of obtaining the brand notoriety or visibility that the digital world requires:

1. Content marketing is a potent instrument that can speak to the category rather than the brand specifically. It can also include blogs, niche media (like a YouTube channel), and publications from other sources where the brand's visibility is boosted through post-links and/or back connections with the appropriate syndication.
   

2. Social media is another powerful tool for boosting a brand's online visibility; by setting up social media accounts, creating profiles properly, and managing them daily, you can grow the volume and quality of conversations online. You can also use social media to share educational content, hold contests, respond to direct messages, and recognize valued customers in a way that fosters trust.
   

3. Media Ads: By creating banners that are targeted throughout the many dynamic targeting networks, they make sure that the brand is present in the conversations taking place in your neighborhood. Imagine these banners as out-of-home advertising shelves.

4. SEO: Effective strategies and rules when team are developing software and using various plugins make it possible to index the brand more easily through search engines, with the SERP (Search Engine Results Page) reaping the most benefits and boosting the brand's recognition.
   

5. Influencer marketing: By employing so-called YouTubers and Instagrammers, the business reaps the rewards of their steady streams of devoted followers, boosting brand visibility and driving up category consumption and brand purchases.
   

6. Interactive content, such challenges, contests, and flashmobs (mobilization of coordinated, unexpected acts performed by and for the benefit of a brand by a large community of brand followers and potential close followers). The aforementioned technologies are too engaging for brands and are frequently utilized to launch new products.
   

7. Referrals: Through affiliate marketing, customers become brand promoters in their larger social networks and profit financially from their referrals (the most popular strategies include discounts, free trials, and giveaways).
   

8. Video marketing: Having your own YouTube channel and own media is important for increasing and improving brand visibility (webinars, testimonials, master classes, among other things).
   

9. Infographics and tools: By outlining or resolving common issues or challenges step-by-step, especially the tools, they enable more virality. These enable you to improve brand loyalty, reach new consumers, and increase brand exposure.
   

10. Podcasts: Without a doubt, the independence it fosters, the high streaming capacity, and the original quality achieved make YouTube and Spotify fans and practitioners of podcasts, creating the opportunity to connect the brand between them and/or, in the event of a limited budget, unite the brand to a well-known Podcaster through contractual linkage. Additionally, the brand's visibility will rise as a result.

At Strategee, we assist numerous businesses in increasing the deployment of usable tools in an efficient and economical manner.