Branding WEB Tools.

VOL. 0040 – FLORIDA, WEDNESDAY, DEC 27, 2023

We live the progressive growth of creating a virtual world for every person on the planet.

Today every man and woman is slowly building a virtual world using social media, visiting certain pages, purchasing certain products and/or services online, leaving traces of their preferences and modeling a certain pattern of consumption.

This is a reality today and every day as a society, we are migrating to a new society where transactions digitized, and digital interactions will impose for almost 100% of world trade and 100% of the population connected to a timeless dialogue and interaction.

This reality has given birth to a wonderful stage of Marketing: Digital Marketing.

It is through the Digital Marketing that you can adjust product creation and improvement of its attributes, stimulate demand, build Brand Equity, settle for the digital channels, implement retention programs and customer loyalty, achieve self-service for customers and maintain digital channels audited and investigated with query tools and immediate results. Digital Marketing imposes a challenge: if you're just doing Conventional Marketing, you’re making 50% of the task. We need to add to our Conventional Marketing the Digital component.

Digital Marketing has several work fronts, which are listed below:

1. Website. Landing Pages. Retargeting and/or Remarketing.

2. Mobile Strategy.

3. Management of Advertising in Digital Media. Adwords.

4. Management of Advertising in Social Networks.

5. Social Media Strategy.

6. Inbound Marketing.

7. Using the Branding Web Tools:

7.1. Blog.

7.2. Whitepapers.

7.3. Slidedecks.

7.4. Infographics.

7.5. Podcasts.

7.6. Videos.

7.7. Storytelling.

7.8. Videos in Motion Graphics.

7.9. Social bookmarking.

7.10. Content Marketing.

8. Digital Marketing Metrics.

We will focus specifically on the Branding Web Tools, which are the tools absolutely necessary and critical to the process of building brand equity in the digital world:

• Blog: is a web or sub-page within a website that allows interaction of several authors about a specific topic. Manages chronology, and allows commenting on publications promoting participation.

• Whitepapers: documents that are usually 4 or 5 pages in PDF format, the content is very relevant to recipients thereof who generally subscribed to the service - and where commercial branded content is only about 5% of the content and is at the end of the document. Whitepapers allow delivering relevant content without the brand being the protagonist.

• Slidedecks: the embedding content of images, videos, on a website, as a PowerPoint presentation online.

• Infographics: graphic frames of sequence information, presented with enriched elements and graphics that allow a quick read and an efficient decoding and interpretation of the reading.

• Podcasts: the publication of multimedia files -audios, videos or audiovisuals- within the same Web page that add important information about topics of interest to the audience.

• Videos: multimedia files in the Website to explain, clarify or report something outstandingly.

• Storytelling: the construction of relevant stories of great emotional content to a community where brand presence occurs tangentially, very shy and almost imperceptibly.

• Videos in Motion Graphics: in less than two minutes have information about the subject, but doing graphic, funny, sequentially, with many graphical resources that capture attention immediately.

• Social bookmarking: is the possibility that when a visitor enters our website, you can go collecting almost automatically, the addresses of the places visited while browsing.

• Content Marketing: is the content generation targeted for each of the public served, delivered almost automatically in each of the interactions of the public with our brand and which aim to build Brand Equity.

These Branding Web Tools become powerful communication tools that every website should contain in order to build Brand Equity.